교과목 설명

E-TRADE & MARKETING IN ASIA(영어강의) [E-TRADE & MARKETING IN ASIA]
- Understanding the Electronic Market in Asia & its Customers It is important to understand the differences between the consumer and the online market. Develop appropriate segmentation strategies for these markets and engage the buying center effectively. - Understanding Cultural Differences and Relationship Marketing Besides the basic marketing fundamentals, it is important to establish relationship in a B2B & B2C environment. Develop understanding of different customers based on their cultural background and learn how to engage them better. - Basic Contract It is important to understand what forms a contract and how the law views a binding contract. In a B2B/B2C/C2C environment, different cultures may have different ways of doing business, thus it is important to ensure that your company is not put in a difficult position when things go wrong. - E-Trade Marketing Understanding the basic tools of E-trade marketing (i.e. online events, trade shows, training). Analyzing Push vs. Pull strategies. Ethical Challenges and Regulations Understand the challenges in doing business in Asia where the law and ethics are different from a global market. Using case studies from Asia to understand the risks and develop a working framework for your organization in such engagements.
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인재상 특성 핵심역량 연관성
창의적 국제인(Creative Global Citizen) 도전적개척정신
F(Frontiership)		 도전정신 연관없음
자기주도 매우연관
윤리적봉사정신
A(Altruism)		 감성역량 연관없음
윤리적가치관 연관없음
국제적문화감각
C(Culture)		 외국어구사능력 연관
문화적포용력 연관
창의적전문성
E(Expertise)		 문제해결능력 연관없음
종합적전문지식 매우연관
학과(전공) 교육목표의 연관성
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학과(전공) 교육목표 연관성
전공능력과의 연관성
전공능력과의 연관성을 나타낸 표입니다.
매우연관 연관

외국어

문제해결능력

자기개발능력

자원관리능력